Raise a brief
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The business reason, not the thing being made. What you want made comes further down.
This sets the brief type, and decides which questions below you must answer.
Choose a reason before you go on.
0 wordsup to 25 words
A title is needed.
Which of these are required depends on the reason you picked.
0 words25 to 500 words
A good answerOur Amazon listing images are from the 2024 pack and still show the old claim strip. Three customer reviews this month called it out as misleading. Legal flagged it on the 6th. We need the listing to match what is actually in the box before the festive spike.
25 words minimum.
0 words25 to 500 words
A good answerPeople already on the product page deciding whether to buy — roughly 40,000 a month. They are price-comparing against two cheaper brands. We want them to understand why ours costs more and feel that the difference is worth it, then add to cart.
25 words minimum.
0 words25 to 500 words
A good answerConversion on the listing, measured in Amazon Brand Analytics, four weeks before against four weeks after. Today it sits at 6.1 per cent. Anything above 7 is a win. I will pull the number and share it in the monthly D2C review.
25 words minimum.
Anything that helps Media Labs start without coming back to ask you.
Up to 10 files, 25 MB each. Stored in the TWT SC Systems shared drive.
A film or a long cut goes in as a link, not an upload.
After this date the work stops making sense — Christmas Day, an event, a listing going live.
Recorded only. Nothing in the system acts on this date — your call, 14 Nov.
High and Med are rationed. The count only drops when a brief is approved.
Pick a priority.
One row per thing. Three different sizes of the same asset are three items, not one item of three.
Nothing added yet.